WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
Inspired by the enigmatic allure of ravens and the sharp precision of technology, this project explores the balance between dark, sleek visuals and user-centric design.
Problem
The Brand
WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
It's a bold step to come out that way in the market place because their positioning is quite paradoxical in the sense that a typical furniture brand cuts down trees to produce their furnitures.
So where this brand shines is that for every tree cut down, 15 saplings are planted.
I want the brand to have a bold look and identity systems that's in line with what they represent.
Concept
The Logo
Creative/ Art Director: Osunleke Samuel
Brand Designer: Osunleke Samuel
Motion and sound design: Osunleke Samuel
Concept
Creative Direction & Brand Identity: Osunleke Samuel, Motion & sound Design: Osunleke Samuel
More Works
(GQ® — 02)
©2026
WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
Problem
The Brand
WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
It's a bold step to come out that way in the market place because their positioning is quite paradoxical in the sense that a typical furniture brand cuts down trees to produce their furnitures.
So where this brand shines is that for every tree cut down, 15 saplings are planted.
I want the brand to have a bold look and identity systems that's in line with what they represent.
Concept
The Logo
Creative/ Art Director: Osunleke Samuel
Brand Designer: Osunleke Samuel
Motion and sound design: Osunleke Samuel
Concept
Creative Direction & Brand Identity: Osunleke Samuel, Motion & sound Design: Osunleke Samuel
More Works
(GQ® — 02)
©2026
WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
Problem
The Brand
WoodLand is furniture brand that is big on sustainability and eco-friendliness in their approach to their furniture making business.
It's a bold step to come out that way in the market place because their positioning is quite paradoxical in the sense that a typical furniture brand cuts down trees to produce their furnitures.
So where this brand shines is that for every tree cut down, 15 saplings are planted.
I want the brand to have a bold look and identity systems that's in line with what they represent.
Concept
The Logo
Creative/ Art Director: Osunleke Samuel
Brand Designer: Osunleke Samuel
Motion and sound design: Osunleke Samuel
Concept
Creative Direction & Brand Identity: Osunleke Samuel, Motion & sound Design: Osunleke Samuel
More Works
©2026