Samuel Osunleke

I'm a designer working across product, brand and motion design.

I started out working across brand identity, visual design and motion, but over time I became increasingly interested in what happens beyond the surface of a product: how it works, how people move through it, and how design can make complex things feel clearer.

That curiosity eventually led me to study Economics, which gave me another way of thinking about products through markets, incentives, competition and value. Today, I bring both perspectives into my work, combining strategy, interaction and visual design to build thoughtful digital experiences.

I'm especially interested in technology, fintech, AI and the systems behind the products we use every day. A lot of my learning also happens outside client work. I read, study products, explore new tools and build things simply because I'm curious.

Outside of design, I'm usually making music. I play piano, bass, drums and guitar, and I'm always learning something new.